Media ForecasterDownload

The Right Budget Decision with AdClear

AdClear’s Media Forecaster introduces a new dimension of budget planning: our product allows for the prediction of the effects of budget variations on channels and their most important metrics such as Return on Investment (ROI) or Cost Per Order (CPO). For the first time, advertisers have the ability to simulate the effects of budget allocation on the most important metrics prior to actual implementation.

Der Media Forecaster Prozess

The Media Forecaster in a nutshell

The technology is based on the Media Forecaster Algorithm, which is built on client-specific, data- driven attribution. AdClear calculates each channel’s and each marketing measure’s share based on causation, and enriches attribution results with cost data, allowing for a clear view of channel performance and scalability.

How will my online revenue change if I increase my investment in display marketing? How will my cost per conversion change if I reduce search engine marketing and increase my affiliate marketing budget? These and other questions can be answered in the Media Forecaster module in AdClear’s front end.

Advantages for the advertiser

An integrated, cross-channel view replaces existing channel-specific, isolated views

An integrated, cross-channel view replaces existing channel-specific, isolated views

The simulation of various budget allocation scenarios allows for the best possible prediction of results

The simulation of various budget allocation scenarios allows for the best possible prediction of results

AdClear's data-driven attribution model ensures the algorithm's high modeling quality

AdClear’s data-driven attribution model ensures the algorithm’s high modeling quality

Gain a better foundation for budget size and allocation

Gain a better foundation for budget size and allocation

Overall, attain a significant increase in the e ciency of speci c channels and the entire online marketing portfolio

Overall, attain a significant increase in the efficiency of specific channels and the entire online marketing portfolio

Functionality

The interactive prediction module in AdClear’s front end provides sliders for setting various budget allocation variations. The input is applied directly to a channel-specific elasticity curve. For each selected variation, the system computes a prognosis of individual channel metrics in addition to aggregated totals.

Das Media Forecaster Dashboard

A glimpse of the Media Forecaster dashboard

Simulation of Scenarios

By selecting a target for analysis, we can simulate three basic scenarios:

Media Forecaster Szenarien

Media Forecaster Scenarios

 

Simulation of Revenue/Costs:

Shows the change in revenue based on the budget allocations to individual channels.

Sample Analysis:

What will be my total revenue if I increase the budget for the SEA channel by 2.000 Euros?

Simulation of CPO/Costs:

Shows the change in CPO based on the budget allocations to individual channels.

Sample Analysis:

What will be the changes to my total CPO if I double my budget for the Affiliate channel?

Simulation of Revenue/CPO:

Shows the change in revenue based on CPO.

Sample Analysis:

What will be my revenue with a CPO of 20 Euros in my main channels?

Implementation Process

1. Build tracking data:

AdClear tracking should have been integrated and verified for the past six months.

2. Deployment of the Superior Attributors:

Compute transactions based on AdClear’s user- driven and dynamic attribution.

3. Cost data:

For the computation of the statistical model, our system needs cost data for the main channel-level (SEA, Display, Affliate, Newsletter, etc) for the past six months.